Director of Marketing and Communications

Job Locations US-VA-Arlington
Posted Date 2 weeks ago(9/13/2022 4:14 PM)
# of Openings


The National Landing Business Improvement District (BID) is seeking a creative, energetic, and experienced communications professional to serve as the organization’s Director of Marketing & Communications. The role reports directly to the President/Executive Director.



This senior-level position will lead all aspects of the BID’s marketing and communications efforts at an exciting juncture for both the neighborhood and the BID organization. You will motivate and mentor a growing, high-energy team, that celebrates the diversity and uniqueness inside our organization and within our community at large. This is a builder role, where you will create and lead the BID’s overall marketing and communications strategy, inclusive of developing content, overseeing exciting events and activations, elevating a new brand and engagement strategy, building strong media relationships, directing advertising and promotion, expanding partnerships/sponsorships, and maintaining an engaging social media presence and digital strategy.  You will strengthen relationships and outreach to stakeholders and businesses and tell the exciting story of the area’s transformation.  You will enhance business attraction and promote hospitality/tourism, while strengthening BID visibility and vibrancy in the community. You will be responsible for the work plan, budget, operations, and staff for two BID service areas/programs: Marketing & Promotion and Community Events & Outreach, which has a combined operating budget of over $1.6 million.


You built and defined the marketing and communications function for a growing non-profit organization that is shaping and strengthening Virginia’s largest walkable urban downtown.  Because of your efforts, people now know National Landing as an exciting and evolving urban center, and great events and programming have bolstered the area’s vibrancy and appeal.


  • Program & People Management: Direct the work plan, budget, operations, and staff for two BID core service areas: Marketing & Promotion and Community Events & Outreach, which has a combined operating budget of approximately $1.6 million. Implement Strategic Plan for relevant thematic areas and the design and delivery of communications and marketing plans. Manage the work programs and efforts of the Brand Marketing Manager, Events Manager, Community Engagement and Communications Specialist and interns and/or fellows. Cultivate a high-performance, high-energy culture with a strong, collaborative team dynamic.
  • Communications: Develop a comprehensive communications strategy across platforms and identify public relations opportunities, goals, and tactics for the BID that support the organization’s strategic plan and mission. Manage production of all publications and marketing collateral and oversee content development including for press materials, presentations, proposals, remarks, statements, testimony, website, marketing campaigns, social media, events.
  • Marketing and Promotion: Lead the next phases of the new brand identity and marketing strategy across various platforms as part of the BID’s rebranding and organizational expansion efforts including the development and production of creative campaigns with advertising/design agency, the placement of creative advertising. Develop tourism/hospitality-oriented promotions with partner organizations. Lead market research initiatives and coordinate cross promotion via media and digital/social channels.
  • Press/PR/Media Relations: Serve as a spokesperson for the National Landing BID and develop proactive, effective and compelling media messages and story ideas. Working with PR partner, secure coverage for the BID and the district that furthers its mission and objectives. Create and maintain a calendar of PR–worthy moments, milestones, announcements, etc., and monitor news coverage. Develop relationships with local media relevant to the BID and proactively cultivate media coverage aligned with the PR Strategy.
  • Public Affairs/Community Outreach and Engagement: Identify speaking opportunities for BID senior leadership that will enhance the visibility of the neighborhood and the work of the BID. Oversee public affairs and constituent relations with a focus on building and maintaining relationships with small business owners, property owners, managers, and tenants regarding BID services and initiatives. Maintain and improve the constituent and stakeholder databases. Develop effective working relationships with county and public officials. Create meaningful collaborations with community stakeholder organizations on behalf of the BID.
  • Events and Programming: Develop annual programming and events strategy and goals to be implemented by staff (200+events/year) that builds community, activates public space, and strengthens the identity of National Landing. Utilize strategic partnerships and sponsorships to deliver programming, support mission, and extend reach and impact of the BID.
  • Business Attraction and Support: Develop marketing materials for tenant attraction initiatives and cultivate relationships with real estate broker community. Strengthen hospitality, tourism and retail/restaurant sectors through outreach, marketing, and promotional programs.
  • Additional Responsibilities as assigned by the President/Executive Director.


  • 8+ years of relevant work experience in professional marketing, communications, public relations, or advertising and experience managing a marketing/communications team
  • A minimum of a bachelor’s degree in marketing, communications, journalism, business, English or a related field is required; advanced degree preferred
  • Experience in real estate, planning, non-profit or BID environment is a plus
  • You have the ability to motivate, lead and mentor a growing team and have advanced business, leadership and management skills
  • You have a genuine excitement about National Landing, urbanism, planning, real estate, and placemaking
  • You have a track record of building and executing critical communications plans, marketing strategies, and social media campaigns and extensive media and public relations experience including pitching stories to media outlets
  • You are an exceptional storyteller with written skills and history of developing content for different platforms and events
  • You are a compelling spokesperson for the organization
  • You have experience with events management and outdoor programming
  • You have experience in community engagement and the ability to cultivate relationships and a commitment to maintaining outstanding customer service
  • You are both a high-level, big picture strategist and results-oriented implementer
  • You have experience and are committed to leading multicultural and inclusive teams.  Your leadership uplifts values around diversity, equity, and inclusion, and fosters mission-driven work.
  • You have strong graphic presentation and visualization skills (Adobe Suite, PowerPoint)
  • You are enthusiastic and enjoy working in a dynamic, flexible, fast-paced environment


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